All about Safequip


Safequip (Pty) Ltd was established in 2008 following the integration with Blue Crane Engineering, commencing operations as far back as 1986 in Cape Town under the banner of H.I. Lay Sales. Our diverse product range offers a one-stop-shop, catering for all your requirements, demonstrating our commitment to service excellence, quality, and best price.  Safequip has its head office in Cape Town with branches in Gauteng, Western Cape, Kwazulu–Natal, Eastern Cape. Our customer network throughout the central and southern regions of Africa as well as the Indian Ocean islands enables us to expand our product offering to these markets.

Safequip is also part of the Rovic International Group of companies. It adds strategic value to the group’s rapidly growing diversified portfolio consisting of Rovic and Leers (Pty) Ltd, a leading supplier of agricultural equipment, Burquip (Pty) Ltd, a leading manufacturer, importer & distributor of trailer components and Turf-Ag (Pty) Ltd, a leading supplier of irrigation technology.

Our diverse product range consists of an assortment of firefighting equipment including well-known local brands such as Firemate and Blue Crane and we are also the only local producer of world class SABS approved quality firefighting powders.


We provide state of the art technology to niche markets being agents for:

  VICTAULIC Fire Sprinklers – Patented in 1919, the “victory joint,” a revolutionary innovation that allows pipes to be coupled or joined without threading or flanging was adopted by a wide range of industries and, in 1925, Victaulic Company of America was founded. Derived from the words victory and hydraulic, Victaulic continues to craft unconventional solutions that exceed customer and industry expectations.

  • AWG – Europe’s leading manufacturer of professional firefighting fittings and firefighting equipment.
  • Davey – reliable and innovative products to the agricultural, fire protection, home and garden, community and commercial, irrigation, rainwater harvesting and water purification industries.
  • FIRECHEM FIRE FIGHTING FOAM – The extensive line of FIRECHEM Foam Products is unique for their knockdown efficiency, superior burn back resistance and eco friendly quality. They include the finest foam concentrates for both Class A and Class B fire types.


As providers of quality fire fighting equipment we undertake to uncompromisingly apply the following values:

  • Pride & Passion
  • Excellence
  • Honesty & Integrity
  • Trust & Respect
  • Care


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